If you’re selling your house as a FSBO property, you can use social media sites like Facebook to help market your home to a huge audience, for a tiny cost. While you can’t count on Facebook to do all the work for you, it is a terrific way to generate buzz about your FSBO house.
Once you tell your Facebook friends you’re selling, each of them has the opportunity to share that information with their friends, and this multiplicative effect gets the word out to a lot of people in a short time. Suppose you have 50 Facebook friends and each of them has approximately 50 friends. That means you have the potential to quickly reach 2,500 people with news that you’re selling your home.
What to Share on Facebook
Consider using the following Facebook tools to help get the word out about your home:
- Create a photo album of your home with plenty of great pictures
- Upload a video “tour” of your house
- Create a Facebook Note for your property containing relevant information
- Include a link to a site (such as ISoldMyHouse.com) where people can find out more
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Be sure to set your album, video, Note, and link as “public” so that anyone can see them. You don’t have to make your profile public. Another option is to create a Facebook Fan Page just for your house, then “Like” and share it.
Dos and Don’ts
While it’s important to share your photos, video, and other information connected with your house, you shouldn’t only use Facebook to talk about your house. If you endlessly go on about your house and selling it, friends will rapidly lose interest. Continue posting the things you usually post on Facebook to keep your friends engaged.
While you may want to post some information about the ups and downs of the sale process, it’s not a good idea to announce that you’ve sold your house until you and a buyer have signed a contract.
Your Facebook Privacy Settings
You may want to make your privacy settings more restrictive on parts of your profile while you’re using Facebook to help sell your house. Wall posts and personal information can be restricted to friends only while you make the information about your house publicly available. That way, you still reach people with the information that you’re selling, without putting all your private details in front of the public.
Do It All on Facebook, or Link to External Site?
While Facebook can be a great way to spread the word about selling your house, it’s probably not a good idea to rely solely on Facebook for this purpose. Many people list on sites like ISoldMyHouse.com or create a website devoted to the sale of the home. Such a site can have plenty of pictures, videos, and details about the house, and you can always link to them from Facebook.
Your friends, in turn, can share these links with their friends, greatly increasing the number of people you reach. The website listing reaches people who wouldn’t find your information from Facebook, and you’ll also get traffic from your extended Facebook community.
Buying Facebook Ads
If you’re willing to spend a little money beyond the costs of advertising in your local classifieds, consider buying a Facebook ad that goes to a web page showcasing your home. You can target users according to various criteria, including location, gender, age, education, workplace, etc. When you log in to Facebook you’ll see a “Create an ad” button at the top right corner. The first thing you do is type in the URL that you want the ad to link to, and choose a title and body text for your ad.
You’ll need to be brief: 25 characters or less for your ad’s title and 135 characters or less for the body text of your ad. You can also display a picture in your ad — a highly recommended step.
Once you’ve done these things, you’ll give your ad a name and select a maximum daily budget. Facebook lets you choose whether you want to be billed each time the ad shows, or each time someone clicks on the ad. While billing by the click tends to cost more, you’re only paying for the actual traffic that clicks through to your home’s website.
You’ll choose a currency, enter your credit card information and finally click the “Place order” button. If you have an American Express card, you even have the option of using American Express rewards points to pay for your Facebook ad rather than a credit card.
You might also find it useful to read our guide on how much it costs to sell a house!