Marketing your home

Exposure, exposure, exposure. That's how online house selling works best.

When it comes to selling your own house, ISoldMyHouse.com provides extensive home exposure because over 100,000 unique visitors come to the web site each month (that's Internet-speak for new people). In fact, ISoldMyHouse.com is one of the top-ten most visited online house selling real estate web sites in the U.S. getting literally millions of visitors looking to buy or sell a home. We spend tens of thousands of dollars a month to assure that ISoldMyHouse.com is prominently placed on Internet search engines so buyers can easily find our site throughout the process of selling your own house.

If your home is in a market where ISoldMyHouse.com has a mass-distributed magazine, your home's exposure will be even greater because they can be found at thousands of locations frequented by buyers that include grocery stores, shopping centers, convenience stores and restaurants all across New England, and Florida (we are the largest free publication of its kind) .

Writing your ad

While the ISoldMyHouse.com online house selling site allows you an unlimited word description of your house (try to afford that in a newspaper ad), your advertising copy should be thorough yet short, simple, and to-the-point. Long, flowery prose will not make your house sound more appealing. It will simply make it harder for the home buyer to read. Make sure to provide the critical facts buyers are looking for such as the house's number of bathrooms, a re-modeled kitchen, etc.

Most home buyers quickly scan ads, so it is important when selling your own house that your house stands out. For example, you may want to add a theme-line such as "Priced below market" or "Great schools." Stay away from industry jargon and use language that makes home buyers comfortable. Survey our web site and see how others have written their ads. You will quickly see which is "buyer friendly." Copy their approach for your ad.

Home Photos: A picture is worth a thousand words when it comes to online house selling

If you are taking a photo of your home, be sure that the home's yard and driveway are uncluttered. Remove bikes, garbage cans, and parked cars. The same applies for interior shots. People are looking to buy your house, not your possessions. Think of furniture as props and the room a stage. Move things around if you have to. Also, take lots of house photos. Film is cheap...your home deserves quality. The more you shoot, the better the odds are that you'll get a few really good shots. High quality photos are a huge part of selling your own house, especially when it comes to online house selling.

Lawn signs

Lawn signs are one the most important marketing tools when selling your own house. They attract attention to your home. Professionally-produced signs (like the ones we can send to you) telegraph to home buyers a "quality" image of your house. Directional signs also help drive buyers to your property, especially if you do not live on a busy street.

Open houses

Selling your own house means having open houses. Open houses are a great way to attract buyers to your home. Typically, real estate agents conduct open houses for two reasons; 1. Clients expect them 2. They are a good way to attract buyers, not just for the open house but for all houses for sale in the real estate agent's area (yes, your competition). The fact is that very few houses sell due to an open house itself.

Home Brochures/Information sheets

It is a good idea to create an online house selling information sheet (with a photo) about your home which you can print out to give to potential buyers. Consider printing copies of your ad from ISoldMyHouse.com to give to people who visit your home.

You are your home's best salesman

As every salesman knows, to be effective you have to really know your product. And when it comes to selling your own house who knows your home better than you?

Sell your neighborhood as well as your house. Show enthusiasm, but don't get caught-up talking too much about how "your daughter spent the best years of her life in this very room." When writing your online house selling ad make sure to feature the highlights of the house, and not something which a buyer will not be able to conceptualize.